The world’s biggest banks ended 2011 struggling to regain profitability and a few kind words from social media users. Social media was scathing about the major banks in the US and Europe last year, with only 14% of opinions posted on Twitter and Facebook expressing positive thoughts about the likes of Bank of America, Goldman Sachs and Deutsche Bank.
Bank of America received a kicking on social media throughout the year. But no more so than in the final quarter of 2011 when consumers erupted in fury after BofA’s boss proposed a $5 account fee. By December, only 4% of opinions on Bank of America were positive, which is really bad. People were more positive about Hitler.
No bank received more positive comments than negative on social media in 2011. The banks that riled social media users most, except for BofA, were Goldman Sachs, Santander and ING.
For more information on how major banks performed on social media in 2011, see Amplicate’s new report ‘Public Opinion on Banks in the US and Europe on Social Media’, which tells you what consumers said about major banks in the US and Europe in 2011, when and where they said it and why.
